Our identity for the season highlighted the site-specific locations for each performance.
In a contrast to previous years, the show key art highlighted the organization’s identity moreso than the individual productions.
Promotional reel.
In lieu of traditional print programs, No Replica developed a website that served as a digital program.
Most audience members would see the program on their phones before each production.
The identity centered the word “outside” to reassure audiences of the safety of live theater as well as to embrace the limitations of this year’s festival.
We completed multiple typographic studies before settling on the final design.
Earlier concepts featured a single object/visual to represent each production.
The season’s identity as featured on the marquee outside of the mainstage.
The season’s identity as featured on a billboard.
Prior to the season, No Replica created the marketing materials for the annual Gala. This included the Gala’s invite mailing.
Gala email announcement.
