Speculative identity and typeface revolving around the shape of a tortoise shell
As a study in type design, No Replica created a speculative identity for the Galápagos Islands that features a reworked version of the open-source typeface Work Sans by Wei Huang.
Our identity modifies the counterforms within certain letters, like the lowercase “a” glyphs, to evoke the shape of the Galápagos tortoise shell. This visual motif is carried across all designs, culminating in a website that features an animated and interactive version of the typeface.
Visual identity, featuring 6 illustrations of local animals inspired by the “tortoiseshell” shape.
Overview of color palette and logo variations.
Website mockups.
Website header.
Content dynamically loads in as the user scrolls the website.
Logo hover effect.
Informational brochure.
Business card.
Envelope templates.
Letterheads.
Van wraps.
Flyers.
