A brand with a little polish and a little edge
The New York Neo-Futurists are an avant-garde theater group creating performances rooted in Futurist ideology. For the organization’s logo, No Replica referenced the organization’s flagship show “The Infinite Wrench” by juxtaposing a hexagonal screw with fast-paced contemporary typography. This logo was the result of numerous design explorations, a process that also included designing the logo for the organization’s affiliated podcast, “Hit Play.”
Final logo.
Associated podcast logo.
Brand color palette.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Logo concept.
Final logo.
Podcast logo concept.
Podcast logo concept.
