CleverlyCo.

Stop motion visual identity for the playful polymer clay jewelry brand

Identity
Motion
Sound

CleverlyCo. is an independent jeweler making handmade earrings and necklaces. The company’s offerings use a lightweight polymer clay and feature a retro-inspired style.

No Replica collaborated with Cleverly from the brand's inception to help shape its voice, visual identity, and overall aesthetic. We settled on an aesthetic inspired by geometric-centric art movements (like De Stijl and Art Deco), and a stop motion animation style inspired by claymation and the jewelry’s clay materiality.

No Replica also helped Cleverly extend their offerings beyond jewelry. We developed a parametric 3D modeling script using Rhino/Grasshopper for fabricating clay cutters that other polymer clay artists could purchase.

Logo and brand aesthetic.

Sizzle reel.

Logo animation.

Animated gradient of earrings.

Production photography.

Dimension specifications of various cutters.

Rhino/Grasshopper parametric modeling script.

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