The 24 Hour Plays
Brand Identity

Loud and bold identity for a loud and bold theater company

Overview

The 24 Hour Plays brings together creative communities to produce plays and musicals written, rehearsed, and performed all within the span of 24 hours. Past participants in The 24 Hour Plays include TV, film, and theater stars like Jennifer Aniston, Elijah Wood, and Daveed Diggs.

No Replica led a refresh of the company’s visual identity and developed a website that brought action-packed production photography to the forefront of the company’s marketing. This process culminated in a sizzle reel showcasing the organization’s new look and feel.

Client
The 24 Hour Plays
Year
2020
Sizzle reel showcasing the visual identity and branding.
The logo and branding featured bright, bold colors and incorporated images from an extensive backlog of production photography.
The website featured a modular grid that dynamically pulled in quotes and production photos.
Billboard design, featuring a quote from Sarah Silverman.
Billboard design, featuring a quote from Sarah Silverman.
Kinetic typography example highlighting participant Jake Gyllenhaal.
Kinetic typography example highlighting participant Elijah Wood.
Photo treatment process.
Brand color palette.
Brand color palette.
Brand typography.
Brand typography.

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