CleverlyCo.
Brand Identity
Stop motion visual identity for the playful polymer clay jewelry brand
Overview
CleverlyCo. is an independent jeweler making handmade earrings and necklaces. The company’s offerings use a lightweight polymer clay and feature a retro-inspired style.
No Replica collaborated with Cleverly from the brand's inception to help shape its voice, visual identity, and overall aesthetic. We settled on an aesthetic inspired by geometric-centric art movements (like De Stijl and Art Deco), and a stop motion animation style inspired by claymation and the jewelry’s clay materiality.
No Replica also helped Cleverly extend their offerings beyond jewelry. We developed a parametric 3D modeling script using Rhino/Grasshopper for fabricating clay cutters that other polymer clay artists could purchase.
- Client
- CleverlyCo.
- Services
- Visual identity
- Motion design
- Sound design
- Year
- 2020
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