Williamstown Theatre Festival
2020 Season

Visual identity bringing together color, typography, motion, and sound

Overview

For our second year of collaboration with Williamstown Theatre Festival, No Replica created the key art and title treatments for the full season of seven productions.

Our designs aimed to create a cohesive visual system that also allowed each show to stand on its own. We produced key art for each production that evoked the show’s themes and then assigned a single color to each show, resulting in a full-spectrum color palette. For title treatments, we developed seven distinct logos using sans-serif fonts with unique stylizations. We then applied these designs to a wide variety of contexts, including a sizzle reel and show programs.

Client
Williamstown Theatre Festival ↗
Services
Web
Identity
Motion
Sound
Year
2020
Promotional reel showcasing the full season’s visual direction.
Key art, title treatments, and animations for each production.
Overview of the seasonal branding.
Overview of the seasonal branding.
Show programs.
Show programs.
Design explorations for “Animals.”
Design explorations for “Animals.”
Design explorations for “A Streetcar Named Desire.”
Design explorations for “A Streetcar Named Desire.”
The in-person season was unfortunately cancelled due to the COVID pandemic. Instead, Williamstown pivoted to producing each show with Audible. No Replica created a website that served as a digital program for this virtual season.
Mobile digital program.
Prior to the season, No Replica created the identity for the annual Gala.
2020 Gala invite.
2020 Gala invite.

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