Williamstown Theatre Festival 2021 Season
Identity for the Festival’s first season back onstage
Williamstown Theatre Festival’s 2021 summer season was the company’s first return to in-person theater since COVID started. No Replica was entering our third year of collaboration with the organization, and we were looking for ways to adapt the classic show-centric key art into something more flexible. We didn’t know what the summer was going to consist of, but we knew it was going to be unlike past seasons and take place completely outdoors.
Our identity for the season embraced this uncertainty. Since the shows were still in development, we placed an emphasis on the locations they would use as their makeshift stages, united with a cohesive typographic language and vibrant color palette. Lastly, we developed a one-of-a-kind digital program that featured each show’s credits as well as incorporated advertising from local businesses.
