Central Synagogue
5781 High Holy Days
Identity for the historic synagogue’s first-ever virtual services
Overview
Central Synagogue is one of the oldest reform synagogues in the United States and the world. Located in New York, Central builds on centuries of rich history in its diverse programming, which serves more than 2,000 families.
Overview
No Replica began collaborating with the synagogue at the height of COVID. For the first time, Central had to cater its content to a virtual audience since an in-person congregation was unsafe. To unite these virtual offerings under one umbrella, we designed an identity that referenced the ritual arch as a symbolic metaphor for a portal into the synagogue, such that congregant’s homes could become their own sacred spaces.
- Client
- Central Synagogue ↗
- Services
- Visual identity
- Branding
- Motion design
- Year
- 2020
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