Sounds Good Hypnotic Homepage

Context

Sounds Good was a restaurant and listening bar in Toronto’s Little Portugal neighborhood. The bar’s branding featured a series of geometric forms, evoking sound and club aesthetics.

Challenge

Brand designer Rebecca Wilkinson enlisted No Replica to adapt this visual identity into a digital experience. We wanted to bring the static graphics to life without complicating the website’s core purpose as the bar’s menu, drinks, and programming portal for customers.

Solution

No Replica built the visual identity’s core graphic — a series of geometric shapes — using hand-written web code. This enabled us to randomly generate an arrangement each time the site loaded. Furthermore, we could then dynamically shift the arrangement without ever repeating a prior form. The resulting experience is hypnotic, encouraging visitors to sit back, watch, and stay a while.

To ensure the digital experience would remain accessible for customers, we took a restrained approach to the remainder of the site’s design. Every page features the same typeface in the same styling, building a familiar visual vernacular that users could depend on as they navigated the menu. This minimalistic design also significantly simplified the maintenance process for the in-house team. Instead of using a complicated drag-and-drop editor for updating site content, the team could directly edit each page’s text to update the menu, upcoming programming, and business information.